Meet our Founder

Lurleen Ladd

After a rewarding career in social work and healthcare, Lurleen Ladd found her true calling in music, a journey that ultimately led her to champion other women in the industry. Her deep commitment to community and inspiring resilience shines through in her songwriting, but it's her dedication to Wavemakers~Women in Music that truly sets her apart.

Wavemakers is more than just an organization; it's a dynamic movement driven by and for women in music, particularly those 40 and above who are crafting their most meaningful art yet. Recognizing the need for a new paradigm, Wavemakers isn't trying to fix the existing music business. Instead, it's actively building a fresh ecosystem where mature women artists are fully heard, resourced, and celebrated.

Under Lurleen's vision, Wavemakers initiates crucial dialogues about the unique landscape faced by female creatives in the 21st century. They create bridges—connecting artists, audiences, and supportive brands through curated, soulful music experiences. Audiences are hungry for music with depth, soul, and story, and Wavemakers' artists are delivering. This movement is about building a powerful community: fans who champion women's voices, artists who understand the strength in unity, and brands that prioritize genuine connection. When women's voices are amplified, everyone benefits. This is the wave, and Wavemakers is leading it.

Meet The Wavemakers Team